If you are the world’s largest stock show and indoor rodeo, maybe your website should reflect it.

Most of us, either now or in our past, have worked for or been involved with an organization with a specific purpose. Nearly everyone business has some type of claim to fame, sometimes globally and sometimes locally. If you are involved with a business or charity, it is in your best interest to plainly communicate what you are about through your website. If you don’t blow your own horn, nobody else is going to. One example that comes to mind is the National Western Stock Show. Since 1906 this annual event draws more than 18,000 entries with animals ranging from 20 different breeds of...