If you are involved in SEO or online marketing in 2012 you may feel as though your head is spinning with the constant changes to marketing practices. It can feel overwhelming trying to keep up with an ever-changing industry. Just when you think that you’re getting to grips with what’s happening – Google moves the [...]
History of Google’s Algorithm Changes
A nice followup to yesterday’s post. Here is an interesting infographic charting Google’s algorithm change history. Interesting to note the flurry of activity over the last 18 months or so. This doesn’t even show the now infamous Penguin update since it was made in February.
First Rule of SEO – Don’t Panic!
The SEO world has been topsy-turvy lately. It started with Matt Cutts’ comment about an over optimization penalty at SXSW, it continued with the Penguin Update and now you have some of the search engine sites writing articles like What If The Google Penguin Update Inadvertently Killed The Web As We Know It? and Free [...]
Setting your priorities
Today there was a major announcement that shook the Internet. Blogger and force of nature Lisa Barone announced she was leaving her position at Outspoken Media, the company she helped to found. She mentioned the quote, “Your priorities are the things you do, not the things you say you’ll do.” so it would appear that [...]
Google+ – It’s like Twitter but harder to use
When you work in an industry sometimes there are tools you just have to use. For SEO professionals, like me, anything Google put out deserves your attention. Google+ (or Google Plus) is the latest, greatest, most publicized tool for SEO out there and there has been a lot of buzz about Google promoting it. I’ve [...]