RavenIn a surprise announcement today Raven Tools (raventools.com) announced they will stop offering ranking reports for keywords in the Google SERPS. Why are they dropping this valuable service? Google has restricted address to their Adwords API unless Raven Tools stops ‘scraping’ Google for SERPs rankings and keywords. There is a anti-scraping requirement in the Adwords API TOS that enables Google to suspend API access to tool creators that are generating rankings reports.

The response of the Raven Tools community has been mixed, with many users being forced to leave Raven Tools. Authority Labs, a competitive rank monitoring site, is seeing a windfall of traffic to their site and have posted a welcoming message on their blog.

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